The management layer for AI-powered websites
Dispatch gives marketing teams the visibility, context, approvals and control they need to operate a website built and managed by AI.
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In production
Governing live sites for real businesses
Hours, not weeks
From plain-language request to live
Safe by design
Every change previewed, approved, reversible
No lock-in
Your code, repo, and hosting stay yours
The shift
Traditional CMS platforms solved a real problem: structure, permissions, publishing controls, and a safe interface for the whole team. But AI coding agents now produce the work itself: building pages, improving content, and making sitewide changes directly against modern website code. Move beyond the limitations of your CMS without giving up the visibility, control, and governance your team depends on.
The CMS model
The AI-powered model
AI removed the production bottleneck. Dispatch provides the management layer.
How a governed change works
This isn’t a concept. It’s the loop running in production on real business websites today, shown here exactly as it works.
“Update the footer tagline to our new positioning line.”
Anyone on the team describes the change. Dispatch turns it into a scoped, rule-bound handoff for the AI agent, carrying your approved brand context.
Any coding agent executes the handoff. Commits and pull requests link themselves to the request as the work happens.
preview-req-28b8544e.example.app
Every change produces a live preview before production. The link lands on the request the moment the deploy finishes.
Requesters can’t approve their own high-risk work.
Not right? Send it back with a note and the agent's instructions regenerate with your revision. Right? Role-gated approval, recorded. High-risk changes require a second approver.
The change ships. Who asked, what context governed it, who approved, what shipped, and how long it took: all permanent, all human-readable.
One click restores the site to any prior version. Nothing is deleted; the mistake and the recovery both stay on the record.
Dispatch gives marketing teams the visibility, context, approvals and control they need to operate a website built and managed by AI.
Every page, change, deployment, and open request in one feed. AI changes are attributed to the agent that made them; humans to what they requested and approved.
Write the change in plain language. Dispatch turns it into a scoped agent handoff carrying your approved brand context.
Every change produces a live preview before production, attached to its request automatically. Not right? Send it back with a note.
Role-gated sign-off recorded on every change. High-risk changes require a second approver, enforced by the system.
A permanent record of who asked, what context governed the work, who approved, what shipped, and how long it took.
Restore the site to any prior version in one click. Nothing is deleted; the mistake and the recovery both stay on the record.
The composer
Nobody on your team writes agent prompts. They write what they want, in their own words. Dispatch composes the handoff: scoped to the request, bound by your rules, and carrying your approved brand voice and messaging automatically, so the output stays on brand.
Your request
“Refresh the pricing page FAQ to mention the new annual plan. Keep our usual tone.”
## Agent handoff · req-7c21e0d4
SCOPE: pricing page FAQ only. No other files.
CONTEXT: approved brand voice v3, pricing messaging (auto-attached)
RISK TIER: HIGH (pricing content). Second approver required before this change can go live.
RULES: preview before production. Mark the commit with its request so it links back automatically.
The safety net
Speed is only trustworthy when it’s reversible. Every version of your site stays restorable: pick any point in its history and bring it back with one click, at 5pm on a Friday, without calling a developer.
Restores preserve history rather than rewriting it. The mistake and the recovery both stay on the permanent record, which is exactly what your next audit, handover, or post-mortem needs.
Homepage hero refresh
Today, 2:14 PM
New case study published
Yesterday, 4:52 PM
Pricing FAQ update
Aug 24, 11:03 AM
The audience nobody designed for
A growing share of your visitors aren’t human: AI crawlers and buying agents read, compare, and cite websites on your customers’ behalf. Dispatch scores every page 0–100 on answer-engine readiness, so “will AI recommend us?” becomes a number your team can improve instead of a mystery.
AEO readiness
Titles, descriptions, structured data, and indexability, checked per page.
AI answer engines cite pages with extractable answers, accurate structured data, and content that's current today. Stale sites don't get recommended.
Being citable across the questions your buyers ask means more pages, kept fresher, than any manual workflow produces at a real-world budget.
High-cadence AI publishing without previews, approvals, and undo is a brand risk. With them, it's a growth engine.
Dispatch doesn't replace your coding agent, repository, or hosting platform. It gives your organization a consistent management and governance layer across them, whichever you choose, today or next year.
As the agents and infrastructure get better, your website gets better. Dispatch makes sure your organization stays in charge of what they do.
The company brain
Assistant memory lives inside each tool and each person's account. Your team uses ChatGPT, Claude, Gemini, and Grok, and none of them share what they know. Dispatch is the knowledge base the company owns: approved brand voice, messaging, prompts, agents, and workflows in one governed place, served to every AI tool through a governed connection and fed into every website change automatically.
Brand Voice
Messaging Framework
Product Details
Approved Claims
Image Style Guide
AI Usage SOP
Proof, not promises
We run on it
ZINC's sites were migrated off their CMS onto this exact stack. Every change we ship, including AI-authored ones, flows through the same feed, approvals, and restore path we sell. If the loop broke, we'd feel it first.
Real migrations
Law firms and consultancies rebuilt with pixel-level fidelity, SEO carried over and improved, and governance recording from the very first commit. One client got two full design directions as live preview links for their decision meeting.
The loop, timed
A production change on a governed site went from plain-language request through a human revision cycle to approved and live in hours, not weeks. The full audit trail exists to show for it, and cycle time is displayed on every request.
An AI-powered website is a site whose day-to-day changes are produced by AI coding agents, like Claude Code, Codex, or Gemini, working directly against the site's real codebase, instead of by hand through a CMS. The tools to build and run a website this way already exist; Dispatch makes them manageable for your organization by adding the visibility, context, approvals, and history around every change.
The management layer is the organization-facing system above your coding agent, repository, and hosting platform. It holds what those tools don't: who requested each change, what brand context governed it, who approved it, what it did to your pages, and how to undo it. Dispatch gives marketing teams the visibility, context, approvals and control they need to operate a website built and managed by AI.
It is safe when the same controls a CMS provided still exist: every change previewed before it ships, approvals owned by named roles, AI-authored work attributed to the agent that made it, and a restore path back to any prior version. Git-based sites make each of these stronger than most CMS workflows. What makes AI unsafe is not the agent; it is running one with no management layer around it.
Traditional CMS platforms solved a real problem: structure, permissions, publishing controls, and a safe interface for non-technical teams. AI changes how the work is produced: an agent can create pages, improve content, and make sitewide changes directly against modern website code. Dispatch preserves the CMS's safety net (visibility, approvals, roles, history) without constraining what AI can do. Keep the safety net; remove the dependency on the CMS.
Connect your site's GitHub repository and your hosting platform (Vercel, Netlify, or Cloudflare) from the Websites section. Dispatch syncs your pages, scores each one for AEO readiness, and starts recording every commit, pull request, and deployment in the activity feed with attribution. From there, add your brand context and set roles so approvals are enforced from the first change.
More questions? Visit the Knowledge Center
The tools to build and run your website with AI already exist. Dispatch makes them manageable for your organization.